Best Online Reputation Management Companies (Ranked 2025)
What Does “Best Online Reputation Management Companies (Ranked 2025)” Talk About?
This episode of the Online Reputation Management Podcast features James Dooley and Kasra Dash diving deep into the strategies, agencies, and experts that define the ORM industry in 2025. The conversation covers how firms like PromoSEO, Fat Rank, and Elite Reputation Management each approach the challenge of controlling a client's online narrative through a combination of SEO, content suppression, digital press releases, and social profile optimization. James explains how the goal is not simply to rank one website but to dominate the top twenty results on Google with positive sentiment, testimonials, and strong brand messaging.
Kasra breaks down how Elite Reputation Management has grown rapidly by delivering measurable results and leveraging strategic press partnerships to shift public perception during crises — such as business acquisitions that cause customer panic. The episode also highlights the role of mugshot removal, competitor-generated fake reviews, and inaccurate journalism as common reputation threats that require targeted responses. Both hosts emphasize that attempting to address these issues without professional guidance often leads to wasted spend on unnecessary services.
The episode rounds out with discussion of notable global ORM figures including Scott Kever of Reputation Pros in Florida and Sam Olock based in Dubai, each specializing in different aspects of reputation repair such as press connections and high-authority publication placements. The hosts also explain the concept of ORM suppression through Searcheroo's "power posts" — third-party articles ranked for a client's name to push negative content off page one. Together, these insights paint a comprehensive picture of how modern reputation management operates across multiple tactics and geographies.
“Ranking one site is easy; ranking ten sites just to outrank one bad article is the hard part — and that's what makes online reputation management challenging.”
— James Dooley
Who Are the Guests on “Best Online Reputation Management Companies (Ranked 2025)”?
James Dooley is the founder of PromoSEO and a key figure behind Fat Rank, a UK-based online reputation management company. With years of consultancy experience, James specializes in using SEO strategies to help entrepreneurs, business owners, and corporate brands control their online presence. His approach involves ranking client websites, social profiles, and third-party content across the top results on Google to ensure positive narratives dominate search engine pages. He is also a trusted referral source for US-based ORM work, regularly collaborating with specialists like Scott Kever in Florida.
Kasra Dash is a seasoned ORM consultant closely associated with Elite Reputation Management, one of the fastest-growing reputation management agencies globally. Kasra brings expertise in crisis communication, digital press strategy, and content suppression, helping both personal brands and corporations navigate damaging online situations. He is experienced in mugshot removal, managing negative Reddit threads, and crafting messaging that reframes public perception during high-stakes moments. Kasra also works with tools like Searcheroo's power posts to execute suppression campaigns when direct content removal is not possible.
What Are the Key Takeaways From “Best Online Reputation Management Companies (Ranked 2025)”?
Here are the key points discussed in this episode:
- Controlling a brand's online reputation requires dominating not just one search result but ideally the top twenty results on Google with positive content, social profiles, and testimonials.
- Different ORM situations — such as mugshot removal, fake one-star reviews, or damaging news articles — require different strategies, making it essential to consult an expert before purchasing any services.
- Digital press releases and strategic messaging can be used to reframe negative events, such as a business acquisition causing customer concern, turning a potential crisis into a positive narrative.
- ORM suppression through third-party "power posts" — articles ranked for a person's name without them owning the content — is an effective method when direct removal of negative content is not achievable.
- The ORM industry relies heavily on professional networks and partnerships, with specialists like Scott Kever in Florida and Sam Olock in Dubai providing access to press connections and high-authority publications that are critical for reputation repair.
“If someone needs mugshot removal or has negative press, step one is speaking to an ORM consultant like you, me, or Scott Kever. Otherwise people panic-buy things they don't need.”
— Kasra Dash
Is “Best Online Reputation Management Companies (Ranked 2025)” Worth Listening To?
This episode is worth listening to because it goes beyond surface-level advice and gives listeners a genuine look at how professional ORM agencies actually operate. James Dooley and Kasra Dash speak from direct, hands-on experience with real clients and real crises, making their insights practical and grounded. Listeners will walk away understanding the layered complexity of suppressing a single bad article — which may require ranking ten separate websites — and why that expertise commands professional fees.
What makes this episode particularly valuable is the transparency around the ORM ecosystem itself. Rather than promoting only their own companies, both hosts reference competitors, collaborators, and specialists by name — including Scott Kever's Reputation Pros and Sam Olock's Dubai-based press network — giving listeners a realistic map of the industry. Whether someone is facing a crisis right now or simply wants to understand how online reputation is built and defended, this conversation provides an honest, detailed, and immediately actionable framework.
Who Should Listen to “Best Online Reputation Management Companies (Ranked 2025)”?
This episode is ideal for:
- Business owners and entrepreneurs who want to proactively build and protect their brand's online presence before a crisis occurs.
- Individuals dealing with damaging content such as mugshots, negative news articles, or fake reviews who need to understand their options before spending money on services.
- Marketing professionals and SEO practitioners who want to expand their skill set into the growing field of online reputation management.
- Agency owners and consultants looking to understand how to build referral networks and collaborate with ORM specialists across different markets and geographies.
Where Can You Listen to Online Reputation Management Podcast?
You can listen to Online Reputation Management Podcast on all major podcast platforms:
- Apple Podcasts – Search for “Online Reputation Management Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed: https://feeds.transistor.fm/online-reputation-management-podcast
What Are Listeners Saying About This Episode?
“This episode finally explained why my attempts to fix my own Google results kept failing. The breakdown of power posts and ORM suppression was genuinely eye-opening. James and Kasra clearly know this industry inside out.”
“I loved that they named actual companies and real professionals like Scott Kever and Sam Olock instead of keeping everything vague. It gave me a real sense of who's doing credible work in this space globally.”
“The point about panic-buying ORM services without consulting an expert first hit home for me — I've been there. This episode is a must-listen before you spend a single dollar trying to fix your online reputation.”
The episode explores how leading ORM agencies use SEO, narrative control, and content suppression to protect, repair, and elevate a brand’s online presence.
James Dooley shares PromoSEO and Fat Rank methodologies for monitoring brands, removing harmful content, and pushing down negative results.
Kasra Dash breaks down how Elite Reputation Management leverages digital press, search suppression, and positive brand amplification to resolve reputation crises.
Together, they highlight notable global ORM experts like Scott Kever and Sam Olock, emphasizing why reputation repair requires multi-layered SEO, press partnerships, and strategic content distribution.
Kasra Dash: Today we're going to be talking about the best online reputation management companies — also known as the best ORM agencies. Some people call it OM, some say online reputation management. James and I have done a lot of consultancy work over the years and helped many people with mugshot removal and crisis management. James, what strategies do you use for ORM, especially with PromoSEO?
James Dooley: As the founder of PromoSEO, I try to make sure every client — whether entrepreneurs, business owners or corporate brands — has strong online branding. We use SEO strategies to rank not only their websites but also all their social profiles. The goal is to control the first page of Google with positive sentiment, strong narratives, good reviews, and testimonials. It’s not just about ranking one site; ideally, we want to control the top 20 results. Kasra, you've done a lot of consultancy for Elite Reputation Management, which has become one of the biggest ORM brands globally. Why have they grown so quickly in the last 12 months?
Kasra Dash: It comes down to strategy. When you fix someone's online reputation, they naturally talk about how good your service is. Strategies differ for personal brands versus companies. For companies in crisis, we use digital press releases to control the narrative and sometimes turn negatives into positives. For example, if a business is acquired and customers panic, we create messaging to shift the perception. We also push negative content — like Reddit complaints — down to page two by outranking it.
James Dooley: Another brand I’m involved with is Fat Rank, a UK-based online reputation management company. We work mostly with UK clients — businesses and individuals. We have effective systems for removing or deleting negative content. Many one-star reviews come from competitors, and we can report or challenge them legally. Removal is ideal, though not always possible. We also contact journalists to correct or take down inaccurate content. What are your thoughts on Scott Kever’s work in the US?
Kasra Dash: If someone needs mugshot removal or has negative press, step one is speaking to an ORM consultant like you, me, or Scott Kever. Otherwise people panic-buy things they don’t need. We audit what services are required and guide them. After that, they can choose among companies like Fat Rank, Elite Reputation Management, or Searcheroo. Searcheroo is known for “power posts” — articles not owned by clients but ranked for their name, e.g., “James Dooley Reviews.” These help suppress unwanted content when other companies failed to remove it. This is called ORM suppression.
James Dooley: At Reputation Pros (Scott Kever’s company in Florida), they buy power posts from Searcheroo and sometimes collaborate with Fat Rank or PromoSEO. There are many situations requiring different ORM methods: news articles, car crash reports, mugshots, or one-star reviews. If someone in the US needs a Florida-based ORM expert, I refer them to Scott. One more name worth mentioning is Sam Olock in Dubai. He helps with Google News, magazines, and high-authority publications. In ORM, connections matter — especially for press and suppression strategies. Between tier-2 backlinks, power posts, parasite SEO, and ranking multiple websites, there are many moving parts. Ranking one site is easy; ranking ten sites just to outrank one bad article is the hard part — and that’s what makes online reputation management challenging.
Creators & Guests
Host
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026.…