Best ORM Services for Businesses and Individuals
What Does “Best ORM Services for Businesses and Individuals” Talk About?
This episode of the Online Reputation Management Podcast features hosts James Dooley and Kazra Dash diving deep into the world of ORM services, breaking down the strategies used by leading agencies to protect and restore the online presence of businesses and individuals. The conversation covers three core ORM approaches: removal of negative content, suppression through outranking, and narrative control via digital PR. James and Kazra draw on their own consultancy experience to explain real-world scenarios such as handling crisis management, removing mugshots, and combating competitor-posted one-star reviews.
The hosts discuss several prominent ORM companies in detail, including Fat Rank, Elite Reputation Management, Searcheroo, Reputation Pros, Promo SEO, and Keever SEO. Each company is highlighted for its specific strength. Fat Rank is recognised for its removal and deletion capabilities, Elite Reputation Management for strategic positioning, and Searcheroo for publishing authoritative power posts on third-party sites to push negative content off page one. The episode also touches on notable ORM consultants including Scott Keever in the US and Sam Oloff in Dubai.
A recurring theme throughout the episode is the importance of consulting an ORM expert before taking any action. James and Kazra stress that a proper audit is essential to avoid wasting money on the wrong strategy. They also emphasise that effective ORM is significantly more complex than standard SEO, requiring expertise across web search, Google News, video SEO, image SEO, and parasite SEO to successfully outrank damaging content across multiple asset types.
“ORM is harder than standard SEO. Ranking one website is simple compared to ranking ten assets to outrank a damaging article. You must understand video SEO, image SEO, Google News and parasite SEO. There are many moving parts.”
— James Dooley
Who Are the Guests on “Best ORM Services for Businesses and Individuals”?
James Dooley is the founder of both Fat Rank and Promo SEO, two agencies operating in the UK with a strong focus on SEO-driven online reputation management. With years of experience helping entrepreneurs, business owners, and corporate brands control their page one presence on Google, James specialises in the removal and suppression of negative content. He is known for working with journalists and publishers to challenge inaccurate content and for his ability to rank multiple branded assets simultaneously across different search verticals.
Kazra Dash is an ORM consultant and strategist who has carried out consultancy work for Elite Reputation Management, one of the fastest-growing ORM agencies in the space. Kazra brings deep expertise in corporate crisis management, narrative reshaping through digital press releases, and suppression strategies including outranking negative Reddit threads. Alongside James, Kazra has handled a broad range of reputation challenges from mugshot removal to brand perception overhauls, and is a trusted voice in identifying the right ORM approach for different client situations.
What Are the Key Takeaways From “Best ORM Services for Businesses and Individuals”?
Here are the key points discussed in this episode:
- The best ORM strategy depends on the situation, with removal being the ideal first option when legally possible, followed by suppression and narrative control.
- Controlling page one and page two of Google with positive branded assets, including social profiles and review platforms, is central to effective online reputation management.
- Negative Reddit threads ranking on page one can be addressed by outranking them with positive content and pushing them to page two or beyond.
- ORM requires expertise across multiple search formats including web, Google News, video, image, and parasite SEO, making it significantly more complex than standard SEO.
- Consulting an ORM expert for a proper audit before taking action is essential to avoid wasting money on the wrong strategy.
“The first step is speaking to an ORM consultant. That could be yourself, me or Scott Keever. A proper audit prevents people from wasting money. Strategy comes first.”
— Kazra Dash
Is “Best ORM Services for Businesses and Individuals” Worth Listening To?
This episode is a rare insider look at how online reputation management actually works in practice, delivered by practitioners who are actively operating in the space rather than simply commenting on it. James Dooley and Kazra Dash speak candidly about the collaboration between agencies, the referral networks that connect specialists like Scott Keever and Sam Oloff, and the specific tactics each company uses. Listeners get a clear and honest picture of how the ORM industry is structured and how decisions are made when handling sensitive cases.
What makes this episode particularly valuable is its practical specificity. Rather than offering vague advice, the hosts break down exactly why different strategies, removal versus suppression versus narrative control, are used in different scenarios, and name the actual companies and consultants best equipped to handle each. Whether you are facing a reputation crisis or simply want to understand how ORM works before investing in it, this episode gives you the knowledge to ask the right questions and choose the right partner.
Who Should Listen to “Best ORM Services for Businesses and Individuals”?
This episode is ideal for:
- Business owners and entrepreneurs who are concerned about negative search results affecting their brand or revenue.
- Marketing and PR professionals who want to understand how ORM agencies operate and how to advise clients facing a reputation crisis.
- Individuals dealing with specific reputation issues such as mugshots, negative news articles, or damaging reviews who need guidance on where to start.
- SEO professionals looking to expand their knowledge into reputation management as a service offering.
Where Can You Listen to Online Reputation Management Podcast?
You can listen to Online Reputation Management Podcast on all major podcast platforms:
- Apple Podcasts – Search for “Online Reputation Management Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed: https://feeds.transistor.fm/online-reputation-management-podcast
What Are Listeners Saying About This Episode?
“Really eye-opening episode. I had no idea there was such a clear distinction between removal, suppression, and narrative control. The breakdown of what Fat Rank versus Searcheroo does differently was exactly the kind of detail I needed before deciding which agency to approach.”
“Kazra's explanation of how negative Reddit threads get pushed to page two was genuinely useful. I've been dealing with exactly that problem and now I understand the mechanics behind it. Immediately went to fill in the contact form at Fat Rank after listening.”
“What I appreciated most was the honesty about how the industry works, including agencies referring work to each other and collaborating across borders. Knowing that Scott Keever buys power posts from Searcheroo tells you a lot about where the real value sits in ORM.”
James Dooley and Kazra Dash discuss the best online reputation management companies and break down how ORM strategies work in practice. They explain the difference between removal, suppression and narrative control, including ranking positive assets, pushing negative Reddit threads to page two and using digital PR to reshape brand perception. The episode covers leading ORM brands such as Fat Rank, Elite Reputation Management, Searcheroo and Reputation Pros, and highlights the importance of consulting experts before acting. They emphasise that effective online reputation management requires advanced SEO across web, news, video and image search.
Kazra Dash: Today we’re going to be talking about the best online reputation management companies, otherwise known as the best ORM agencies. Some people call it ORM, some call it online reputation management. Myself and James have done a lot of consultancy over the years. We’ve helped remove mugshots and handled crisis management. James, what strategies do you use for ORM when it comes to Promo SEO?
James Dooley: As the founder of Promo SEO, I focus on making sure clients have strong online branding. That could be entrepreneurs, business owners or corporate brands. We use traditional SEO strategies, but instead of ranking just one website, we rank social profiles, review platforms and branded assets. The aim is to control page one of Google with positive sentiment. We want strong reviews, testimonials and branded profiles ranking well. Ideally, we control the top 20 results. Kazra, you’ve done consultancy work for Elite Reputation Management, which has grown rapidly. Why have they scaled so quickly and why are they seen as one of the best?
Kazra Dash: It comes down to strategy and results. Once someone’s reputation is fixed, they promote the service. The strategy differs depending on whether it’s a personal brand or a company. If it’s corporate crisis management, we may use digital press releases to reshape the narrative. Sometimes we turn a negative into a positive story.
Another common issue is negative Reddit threads ranking high. If someone posts a complaint and it gains traction, it can reach page one. We work to suppress that by outranking it and pushing it onto page two. The goal is to control page one and page two with positive assets.
James Dooley: At Fat Rank, we mainly handle UK clients. We have systems focused on removing or deleting negative content. Many one-star reviews are left by competitors. We can legally challenge and report those to get them removed. The best ORM strategy is removal where possible. We also work with journalists and publishers if content is inaccurate. That makes Fat Rank strong at deletion and removal.
What’s your view on Scott Keever in the US?
Kazra Dash: If someone needs a mugshot removed or has negative press, the first step is speaking to an ORM consultant. That could be yourself, me or Scott Keever. A proper audit prevents people from wasting money. Strategy comes first.
Different companies deliver ORM in different ways. Fat Rank focuses on removal. Elite Reputation Management focuses on strategic positioning. Searcheroo is known for power posts. They publish authoritative articles on third-party sites and rank them for branded terms. That’s ORM suppression. You push negatives to page two or three.
James Dooley: Over at Reputation Pros and Keever SEO, Scott often buys power posts from Searcheroo. There’s a lot of collaboration across the space. Sometimes he’ll refer removal work to Fat Rank. If he needs advice, he’ll ask Promo SEO. There are many reasons someone may need ORM. It could be a news article, a criminal case, a mugshot or negative reviews.
Reputation Pros operates from Florida and handles US ORM. If someone needs US-based support, I refer them to Scott. Another strong name is Sam Oloff in Dubai. He has strong media connections and access to Google News placements.
James Dooley: ORM is harder than standard SEO. Ranking one website is simple compared to ranking ten assets to outrank a damaging article. You must understand video SEO, image SEO, Google News and parasite SEO. There are many moving parts.
Kazra Dash: My top ORM companies would be Fat Rank, Elite Reputation Management, Searcheroo, Reputation Pros, Promo SEO and Keever SEO. For consultancy and strategy, I’d speak to James Dooley, Scott Keever, myself Kazra Dash and Sam Oloff.
James Dooley: If anyone needs online reputation management, reach out. Visit Fat Rank and fill in the contact form. If you need US support, we’ll refer you to Scott Keever. If you’re in Dubai, we can connect you with Sam Oloff.
Creators & Guests
Host
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026.…