How to Remove Negative Info from Google & Bing (Step-by-Step)
What Does “How to Remove Negative Info from Google & Bing (Step-by-Step)” Talk About?
This episode of the Online Reputation Management Podcast dives into practical, step-by-step strategies for removing or suppressing negative search results on both Google and Bing. Hosts James Dooley and Kasra Dash open with a discussion on image management, explaining why using different profile photos across platforms like Instagram, LinkedIn, Pinterest, Flickr, and 500px is critical for pushing down unwanted images such as mugshots. They walk through how uploading a professional batch of headshots to multiple image-sharing sites creates new ranking assets that compete with and displace harmful content in search results.
The episode then shifts to entity-based online reputation management, covering how a personal website with blog posts, galleries, and achievement pages can rank for an individual's name. James and Kasra detail how owning major social profiles across Threads, Facebook, Twitter/X, Instagram, YouTube, Pinterest, LinkedIn, and even platforms like Reddit and Tumblr can collectively dominate the top search positions. They also explain how a regularly updated YouTube channel can generate a video carousel in search results, further occupying valuable real estate. Finally, the hosts cover the reactive side of ORM, including direct author outreach, legal pressure for misinformation, and DMCA takedowns, all services offered through their agency FatRank, which was recently named Best Online Reputation Management Company in the UK.
“Most people don't have their own personal website. You should. Create pages about yourself—blog posts about achievements, awards, past work—and make sure they mention your name consistently so they rank for your name.”
— James Dooley
Who Are the Guests on “How to Remove Negative Info from Google & Bing (Step-by-Step)”?
James Dooley is a co-host of the Online Reputation Management Podcast and a key figure at FatRank, a globally operating ORM agency that has been awarded Best Online Reputation Management Company in the UK. James brings hands-on expertise in suppressing negative search results, conducting DMCA takedowns, and building out personal brand assets that rank on Google and Bing. His knowledge spans both the technical SEO side of reputation management and the legal and outreach-based approaches used when harmful or false content needs to be removed.
Kasra Dash is the co-host and brings a complementary perspective on proactive reputation building, with a focus on social media footprint, image distribution, and content hubs. Kasra is knowledgeable about how platforms like Reddit, BlueSky, RebelMouse, and Blogger can be leveraged as ranking assets, and he emphasizes the importance of building a robust online presence before problems arise. Together, James and Kasra represent the full spectrum of ORM strategy, from prevention to legal remediation.
What Are the Key Takeaways From “How to Remove Negative Info from Google & Bing (Step-by-Step)”?
Here are the key points discussed in this episode:
- Using different profile photos across multiple image-sharing platforms such as Flickr, 500px, and Pinterest forces Google to index each image separately, giving you more control over what appears in image search results for your name.
- Building a personal website with blog posts about achievements, awards, and past work is one of the most powerful ways to rank your own content for your name and push down negative results.
- Owning and actively maintaining all major social profiles, including LinkedIn, YouTube, Instagram, Twitter/X, and Pinterest, can collectively dominate the top seven search results for a personal or brand name.
- Publishing videos regularly on a dedicated YouTube channel can trigger a video carousel in Google search results, occupying premium search real estate that displaces negative content.
- Proactive reputation building is more effective than reactive cleanup, but when harmful content does exist, professional ORM agencies like FatRank can use direct outreach, legal pressure, and DMCA takedowns to remove it.
“Proactive ORM matters—not just reactive.”
— James Dooley
Is “How to Remove Negative Info from Google & Bing (Step-by-Step)” Worth Listening To?
This episode is worth listening to because it delivers genuinely actionable, step-by-step guidance rather than vague advice. James Dooley and Kasra Dash name specific platforms, explain exactly why each tactic works from a search ranking perspective, and give listeners a clear sequence to follow whether they are dealing with an existing reputation problem or trying to prevent one. The image distribution strategy alone, covering platforms like Photobucket, 500px, Flickr, and Pinterest alongside the usual social networks, is a specific tactic many people have never considered.
What makes this episode particularly valuable is that it covers both sides of ORM: the proactive content-building approach and the reactive removal process including DMCA takedowns and legal pressure for misinformation. The hosts speak from real agency experience at FatRank, referencing hundreds of cases and their recognition as the UK's Best Online Reputation Management Company. Whether you are an individual protecting your personal brand or a business managing its search presence, this episode gives you a usable blueprint you can start acting on immediately.
Who Should Listen to “How to Remove Negative Info from Google & Bing (Step-by-Step)”?
This episode is ideal for:
- Individuals who have a mugshot, negative article, or damaging search result appearing when their name is Googled and want a concrete plan to address it.
- Entrepreneurs and personal brand builders who want to proactively secure their search presence before any reputation issues arise.
- Marketing and PR professionals who manage online reputation for clients and want to learn how SEO-driven ORM strategies work in practice.
- Small business owners who want to understand how to dominate their own branded search results and protect their company's image on Google and Bing.
Where Can You Listen to Online Reputation Management Podcast?
You can listen to Online Reputation Management Podcast on all major podcast platforms:
- Apple Podcasts – Search for “Online Reputation Management Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed: https://feeds.transistor.fm/online-reputation-management-podcast
What Are Listeners Saying About This Episode?
“I have been trying to push down an old article for months and had no idea about the image distribution strategy. Changing profile photos across platforms and uploading headshots to places like 500px and Flickr is exactly the kind of specific advice I needed. Immediately actionable.”
“The breakdown of how social profiles can dominate the top seven results was eye-opening. I never thought of LinkedIn, Pinterest, and Reddit as reputation assets, but now it makes complete sense. James and Kasra clearly know this space inside and out.”
“Really appreciated that they covered both the proactive and reactive sides of ORM in one episode. The explanation of DMCA takedowns and legal pressure for misinformation gave me confidence there are real options available if things get serious. Short episode, massive value.”
They discuss image management strategies, showing how unique profile photos and distributed headshots across platforms help create new ranking assets.
They break down entity-based ORM, where personal websites, galleries, and YouTube channels generate stronger semantic signals tied to a person’s name.
James and Kasra explain how social profiles, image-sharing platforms, and content hubs can occupy top search positions using semantic reinforcement.
They also describe how ORM agencies like FatRank perform takedowns, outreach, and legal-based removals when misinformation or harmful content is published.
Together, they emphasise that proactive reputation building > reactive cleanup, giving listeners a clear blueprint for controlling their personal search landscape.
Kasra Dash: How do you remove negative information from Google—or from Bing as well? A lot of people have a Twitter, Instagram, Facebook, but they use the same profile picture on every platform. If you want to rank multiple images, you should change your profile photo across platforms. James Dooley: Yeah, there are several ways to suppress negative information. A common issue is an image—like a mugshot—that ranks for someone’s name. Most people use the same profile picture everywhere, so Google only ranks that image once. Use different profile pictures across platforms, and get a professional photographer to take a large batch of headshots. Upload these images to places like Photobucket, 500px, Instagram, Twitter, LinkedIn, Pinterest, Flickr, and other image-sharing platforms. That's one way to push negative images down. Kasra Dash: How about websites and web pages? James Dooley: Most people don’t have their own personal website. You should. Create pages about yourself—blog posts about achievements, awards, past work—and make sure they mention your name consistently so they rank for your name. Kasra Dash:
Another thing: add a gallery to your website and upload images so Google can form an image carousel. Also create a YouTube channel. When you publish regularly, you can take over valuable search real estate with a video carousel.
Make sure you have all major social profiles: Threads, Facebook, Twitter/X, Instagram, YouTube, Pinterest, LinkedIn—those alone can dominate the top 7 results. Reddit ranks well too, and platforms like BlueSky, Tumblr, RebelMouse, Blogger can also host more content about your name.
James Dooley: When it comes to removing content, if you work with a professional online reputation management company like FatRank, they can contact authors directly and request takedowns. Sometimes legal pressure is needed if misinformation is present. DMCA takedowns are also possible. Even when content is removed, you should still build out all the other online reputation assets we discussed. Proactive ORM matters—not just reactive. Kasra Dash: ORM agencies like FatRank also have preset outreach templates for journalists. You could do this on your own, but it takes time. Agencies already know the step-by-step process because they’ve handled hundreds of cases. James Dooley: If you need online reputation management services, go to FatRank.com. We work with companies and personal brands globally—Australia, Dubai, the US, the UK. We were recently awarded Best Online Reputation Management Company in the UK. Visit the contact page, submit your info, and we’ll send you a quote.
Creators & Guests
Host
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026.…