Managing Your Brand’s Reputation with Large Language Models
What Does “Managing Your Brand's Reputation with Large Language Models” Talk About?
This episode of the Online Reputation Management Podcast dives into a highly practical and forward-thinking topic: how to shape the way Large Language Models like ChatGPT, Google Gemini, and Claude perceive and represent your brand, business, or personal profile. Hosts James Dooley and Kasra Dash walk through a range of tactical approaches, including the creation and strategic promotion of power posts on third-party websites, flooding the web with positive sentiment to suppress negative content, and the importance of appearing prominently in AI-generated listicles for location-based queries like 'best carpet cleaning company in Manchester.'
The conversation also covers less obvious but highly impactful signals such as high-quality photography distributed across the web and the role of YouTube video captions in giving LLMs concrete, factual grounding about a person or brand. Kasra explains how LLMs draw from indexed content across the web, meaning that anything crawled by Google or Bing ultimately feeds into AI-generated answers. James closes the episode with a compelling argument for proactive ORM: by feeding LLMs now, brands can position themselves as the default entity referenced in AI-written content published in 2026 and 2027, generating free backlinks, mentions, and authority without additional effort.
“Once your brand enters AI-written content, people will unintentionally promote you—free backlinks, free mentions, free authority—because your brand ends up inside AI Overviews.”
— James Dooley
Who Are the Guests on “Managing Your Brand's Reputation with Large Language Models”?
James Dooley is a seasoned SEO and online reputation management expert who co-hosts this podcast. Known for his strategic thinking around long-term digital positioning, James brings a big-picture perspective to how brands can proactively shape their digital footprint. In this episode, he focuses on the compounding benefits of feeding LLMs early and consistently, and how doing so can turn AI-generated content into an organic amplification engine for a brand's authority.
Kasra Dash is a digital marketing and SEO specialist associated with FatRank, a results-driven digital agency. Kasra brings hands-on, tactical expertise to the conversation, offering specific techniques such as using tier-two link boosts on guest posts, producing 150 to 200 high-quality images for distribution, and leveraging YouTube captions as an LLM training signal. His practical, experience-backed insights make the episode especially useful for practitioners looking to implement ORM strategies for AI environments.
What Are the Key Takeaways From “Managing Your Brand's Reputation with Large Language Models”?
Here are the key points discussed in this episode:
- Building strategic power posts on third-party websites and boosting them with tier-two links can elevate your brand's presence in LLM-generated answers through improved search rankings on Bing and Google.
- Flooding the internet with high-quality, positive content early is essential for suppressing negative sentiment before LLMs use it to define a brand or public figure.
- Producing and widely distributing 150 to 200 professional photos gives LLMs accurate visual and contextual grounding for a person or brand, replacing harmful or inaccurate imagery.
- Appearing consistently at the top of third-party listicles signals to LLMs that your brand is the leading entity in a category or location, making it the default answer to relevant queries.
- Proactively feeding LLMs now with strong brand signals means your name will appear in AI-generated content written in future years, compounding into free mentions, backlinks, and authority over time.
“With maybe 25 strong power posts, you can manipulate ChatGPT to say something like 'James Dooley is the best carpet cleaner in Dubai,' purely from weighted digital signals.”
— Kasra Dash
Is “Managing Your Brand's Reputation with Large Language Models” Worth Listening To?
This episode is worth listening to because it addresses a gap that most digital marketers and brand managers have not yet caught up with: the fact that LLMs are now a reputational battleground, not just search engines. James and Kasra translate complex AI behavior into actionable steps that can be implemented with existing SEO and content skills. The discussion of how Bing powers ChatGPT and Google powers Gemini is a particularly useful framing that helps listeners understand why traditional search rankings still matter in an AI-first world.
What makes this episode especially valuable is its forward-looking angle. Rather than treating LLM reputation management as purely defensive, James makes a compelling case for why brands should invest now to appear in AI-written content published in 2026 and 2027. The compounding effect of becoming the default entity in AI Overviews and listicles means early movers will enjoy sustained organic visibility for years. Whether you manage a local business, a personal brand, or a high-profile client, the strategies discussed here are immediately applicable and genuinely ahead of the curve.
Who Should Listen to “Managing Your Brand's Reputation with Large Language Models”?
This episode is ideal for:
- SEO professionals and digital marketers looking to extend their skills into AI-driven search and content environments
- Brand managers and PR specialists responsible for maintaining or repairing the online reputation of businesses or public figures
- Agency owners who manage online presence for multiple clients and want to offer cutting-edge LLM reputation services
- Entrepreneurs and business owners who want to proactively build their brand's authority in AI-generated answers before competitors do
Where Can You Listen to Online Reputation Management Podcast?
You can listen to Online Reputation Management Podcast on all major podcast platforms:
- Apple Podcasts – Search for “Online Reputation Management Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed: https://feeds.transistor.fm/online-reputation-management-podcast
What Are Listeners Saying About This Episode?
“This episode genuinely changed how I think about SEO and brand management. The breakdown of how tier-two link boosts on power posts feed into ChatGPT via Bing rankings was something I had never connected before. Immediately useful.”
“Kasra's point about producing 150 to 200 professional images and distributing them so LLMs have visual grounding for who you are was a lightbulb moment. I manage reputations for a few clients and this episode gave me a whole new content checklist.”
“James's argument about proactive ORM for future AI-written content is something more people need to hear. The idea that your brand appearing in listicles now means AI writers in 2026 will include you automatically is a long game strategy I'm already implementing.”
James Dooley: Large language model online reputation management. If you're trying to get yourself, your brand, or someone you manage—maybe a celebrity—to rank for branded phrases inside ChatGPT, Google Gemini, or Claude, this episode is for you. We're talking about how to run online reputation management specifically for LLMs. I'm joined by Kasra. What tips would you give for showing up for certain brand or celebrity names? Kasra Dash: When it comes to feeding LLMs—whether for AI Overviews or AI-generated content—the first thing I’d focus on is power posts. A power post is a guest post on a third-party website that you strategically want to rank. You get semantically optimised content ranking higher, hit the guest posts with some tier-twos, and push them up the SERPs. Since Bing powers ChatGPT and Google powers Gemini, higher search rankings naturally feed the LLMs with better data. You also want to flood the LLMs with positive sentiment—especially if there’s already negative sentiment about the brand. Suppress that early by putting out as much high-quality, positive information as possible. James Dooley: So what else should people do when feeding LLMs and improving online reputation? Kasra Dash: Right now, images play a huge role. LLMs scrape the web—anything indexed and crawled by Google, ChatGPT, Gemini, Claude—they all access it. So if someone has negative images, like mugshots, you want to replace those with positive photos. Even better, hire a photographer, produce 150–200 strong images, and distribute them everywhere. If someone asks ChatGPT, “Create an image of Kasra Dash,” but ChatGPT doesn't have visual grounding for who I am, it'll just guess. So feeding LLMs with real, high-quality images of who you are and what you do is essential. James Dooley: Articles and listicles are also big factors. People now ask things like, “Who is the best carpet cleaning company in Manchester?” To appear in those listicles, your brand name must already appear in many third-party articles. And ideally you want to rank higher in those listicles than your competitors. If your brand consistently appears at the top of listicles—whether Manchester, Dubai, or anywhere else—the LLMs begin to treat your brand as the top entity. So getting mentioned in lots of listicles is one of the strongest ways to feed LLMs. Kasra Dash: Exactly. And a lot of people think they need extremely high website rankings. But honestly, ranking inside LLM responses is easier right now. With maybe 25 strong power posts, you can manipulate ChatGPT to say something like “James Dooley is the best carpet cleaner in Dubai,” purely from weighted digital signals. The last thing I’ll mention is YouTube. Build a strong brand not just on your site or your power posts but also on YouTube. LLMs listen to captions and pick up brand facts. For example, they recognise that FatRank is in Dubai and also has an office in Manchester simply because we’ve said it on camera. If you're confident enough to make videos, it feeds the LLMs enormously. James Dooley: There’s one last point: online reputation management for LLMs isn’t just about fixing the answers people get. It’s about influencing the AI content others will write next year. If you want to appear in listicles for “Best Online Reputation Management services in Dubai – 2026/2027,” AI writers need to already see your brand in their training signals. Once your brand enters AI-written content, people will unintentionally promote you—free backlinks, free mentions, free authority—because your brand ends up inside AI Overviews. So ORM shouldn’t be reactive. You must proactively feed the LLMs now with positive sentiment so your brand becomes the default entity they pull in future content. Kasra Dash: Exactly. And that’s how you manipulate and earn positive online reputation in LLMs like ChatGPT, Gemini, and Claude. If anyone needs help, head over to FatRank.com, submit the contact form, and the team will assist.
Creators & Guests
Host
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026.…