Dixon Jones is an award-winning SEO, CEO of InLinks and Waikay, and a founding director of Majestic. With over 25 years in search, he is a recognised authority on entity SEO, knowledge graphs and how search engines and AI models understand brands. His work on Waikay focuses on what AI systems actually say about a business. On the Online Reputation Management Podcast, Dixon joins James Dooley to explain why entity SEO matters for Google’s algorithm and how brands can control the facts search engines and LLMs associate with them.
James Dooley and Dixon Jones discuss entity SEO and whether Google is an entity-based algorithm, exploring how SEO agencies can strengthen brand associations, define topics…
