Kushal Arora is an SEO specialist and affiliate marketer who founded the agency KAP Digital after learning his craft as a teenage blogger. He has spent years ranking websites in fiercely competitive sectors such as online gaming, where visibility and trust have to be earned and constantly defended. On the Online Reputation Management Podcast, Kushal shares how search strategy shapes what customers see about a business online, and how brands can keep that picture positive as Google’s results change.
James Dooley interviews Kushal Arora about which SEO and digital marketing strategies iGaming companies should prioritise, focusing on aggressive testing, Parasite SEO and rapid scaling…
