Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott
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What Does “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott” Talk About?
This episode of the Online Reputation Management Podcast features James Dooley interviewing Paul Truscott about the newly released book, Online Reputation Management for Your AI Resume. The conversation centers on why controlling your own narrative across AI, Google and large language models has become essential for both personal and business brands. Paul emphasizes that if you don't control what is being said about you online, someone else will whether it's a competitor or an unhappy customer, and that negativity tends to surface more readily than positive feedback because satisfied customers rarely leave reviews.
The discussion digs into the shift in how reputation is now monitored and shaped. Paul explains that the old approach of only checking the first page of Google is no longer sufficient because LLMs and Google's AI Overviews, powered by Gemini, dig far deeper into pages that humans rarely visit. He stresses the importance of monitoring both personal and business brand mentions, evaluating the credibility of sources, and securing good reviews, testimonials and coverage across as many high-profile sources as possible.
James also introduces the full roster of contributing authors behind the book, including Scott Keever, Kasra Dash, Peter Jones, Jesper Nissen, Mike Lovatt, Stewart Vickers and Dan M. Jones, each bringing expertise ranging from local SEO and Google Business Profiles to parasite SEO, iGaming, autonomous AI agents and personal brand building. The episode closes with practical guidance on controlling videos, images and text documentation, and echoing five-star testimonials, case studies and awards across third-party corroborative sources.
“It's absolutely vital, James, because at the end of the day, if you don't control it, somebody else is going to control it.”
— Paul Truscott
Who Are the Guests on “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott”?
James Dooley is the host and one of the co-authors of Online Reputation Management for Your AI Resume. He is a seasoned digital marketing and SEO entrepreneur with deep expertise in reputation management, lead generation and artificial intelligence strategies, and he guides the conversation through the book's core themes and introduces its collaborating authors.
Paul Truscott is the featured guest, described by James as a legend when it comes to local SEO, Google Business Profile listings and increasingly lead generation. In the episode, Paul shares practical advice on monitoring both personal and business brands, understanding how LLMs and Google's AI dig deeper than the first page of search results, and building credible coverage across high-profile sources to control one's online narrative.
What Are the Key Takeaways From “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott”?
Here are the key points discussed in this episode:
- If you don't control your own online narrative, a competitor or an angry customer will likely shape it for you.
- Negative reviews are more common than positive ones because satisfied customers rarely take the time to share their good experiences online.
- Monitoring only the first page of Google is no longer enough, as LLMs and Google's AI Overviews dig into pages humans rarely visit.
- The credibility of your sources matters, so securing good coverage across high-profile citations and listings strengthens trust.
- Controlling your AI resume means managing videos, images and text, and echoing five-star testimonials, case studies and awards across third-party sources.
“They're looking at pages that humans don't look at. So, you've got to look a little bit deeper.”
— Paul Truscott
Is “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott” Worth Listening To?
This episode is worth listening to because it offers a clear and timely explanation of how online reputation management has fundamentally changed in the age of AI. Rather than focusing on the traditional ten blue links of Google, James Dooley and Paul Truscott explain why platforms like Claude, Perplexity, ChatGPT, Grok and Gemini now dig far deeper, and what that means for anyone trying to protect their personal or business brand.
It also serves as a practical companion to the Online Reputation Management for Your AI Resume book, giving listeners a preview of the strategies covered by its roster of expert authors. From local SEO and Google Business Profiles to parasite SEO, autonomous AI agents and personal brand building, the episode provides actionable guidance on monitoring mentions, evaluating source credibility and spreading positive coverage across the web.
Who Should Listen to “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott”?
This episode is ideal for:
- Online reputation management professionals and agency owners
- SEO and digital marketing specialists adapting to AI search
- Business founders building a personal brand
- Marketers curious about LLM and AI visibility strategies
Where Can You Listen to Online Reputation Management Podcast?
You can listen to Online Reputation Management Podcast on all major podcast platforms:
- Apple Podcasts – Search for “Online Reputation Management Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
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- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed: https://feeds.transistor.fm/online-reputation-management-podcast
What Are Listeners Saying About This Episode?
“Paul's point about only checking the first page of Google being outdated really hit home. The discussion on how LLMs and Gemini dig into pages humans never see completely changed how I think about monitoring my brand.”
“A concise but genuinely useful conversation about controlling your AI resume. I appreciated the practical advice on getting testimonials and coverage on high-profile sources rather than just chasing reviews.”
“Great overview of the book and the impressive lineup of authors behind it. James and Paul clearly know their stuff when it comes to reputation management and AI visibility, and it convinced me to grab a copy.”
This video explains which digital marketing strategies online reputation management professionals should focus on in 2026 to improve control of their narrative, stronger AI and search visibility, and more credible five-star coverage. James Dooley and Paul Truscott start with KPI tracking because monitoring what Google and the LLMs say about your personal and business brand is essential to knowing where you stand. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for online reputation management professionals.
PromoSEO lead generation for online reputation management professionals recently received recognition as the “Best Online Reputation Management Professionals Lead Generation Agency.”
Where to Listen to This Episode
Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott is available on:
James Dooley: Online reputation management for your AI resume book review. Today I'm joined with Paul Truscott and we're going to be talking about the book which is talking about ORM and managing and controlling what AI, Google and the LLMs are saying exactly about you. Paul, I want to jump straight in and throw you in the deep end and say, why is it important to control your own narrative about what LLMs are saying about you personally?
Paul Truscott: It's absolutely vital, James, because at the end of the day, if you don't control it, somebody else is going to control it. Okay? Could be your competitors. It could be an angry customer. Look, you c- you can't please everybody all of the time. So, some negativity is going to creep into the net. And very often, especially if it's testimonial or review based, people are only driven to leave a, a review or testimonial when they've had a bad experience. Unfortunately, when people have had a good experience, they will often just think, "Oh, yeah, that was great." But they don't actually tell anybody. They might tell their friends, but they don't tell anyone online, which is a shame. Um, so it's important that you, A, monitor it. Make sure you understand when you Google, whether it's your personal brand or whether it's your business brand. Um, to monitor both of those to see what is being said about you, you know. And what's important now is to not just look at the first page of Google because typically in the past everyone's just going to look at the first page of Google and they're going to say, "Okay, everything's good because the first 10 links on Google, it's all, it's all good. I'm, it's just good reviews. It's just good things being said." But, and the LLMs and Google's AI, or Gemini, which is what's responsible for the AI Overviews and AI Mode, are going much, much deeper than that. You know, they're looking at pages that humans don't look at. So, you've got to look a little bit deeper, uh, um, at, and also look at the, uh, credibility of the sources. So, just try and get good, um, good reviews, good testimonials, and good coverage of you from a, you know, um, a good perspective on as many, um, high-profile sources as you can. Really, that's the key.
James Dooley: Yeah, for sure. Anyone who's listening to this, the authors of the Online Reputation Management for Your AI Resume book are I, James Dooley, Scott Keever, who is the founder of Reputation Pros, which is an amazing ORM company. Kasra Dash, I'm sure a lot of people know who Kasra Dash is. He's now grown a huge event called The Masterminders in Manchester. Peter Jones, an absolute legend when it comes to reputation management for his businesses and lead generation strategies. Paul Truscott, obviously yourself there, Paul. Um, absolute legend when it comes to local SEO, Google Business Profile listings and moving more into lead generation now. Jesper Nissen, brilliant when it comes down to social media, parasite SEO. Mike Lovatt, um, an iGaming specialist but also now moving into different areas to do with LLM manipulation and domination in AI resumes. Stewart Vickers, AKA SEO Jesus, doing lots of autonomous AI agents and doing a lot when it comes to artificial intelligence. And Dan M. Jones, who's got a great business set up within Salford, within Greater Manchester. He's got an SEO agency and he's doing a lot to improve the online reputation management, not just for the businesses that he works with, but also the founders and business owners to get their personal brand being built up. So, as you can see there, there's a mix of amazing authors that we've compiled together that all have got their own chapters of the importance of online reputation management. The AI resume is so much more difficult to control in than it is, like Paul said, the 10 blue links within Google. They're starting to dig a lot deeper now with the large language models in Claude, in Perplexity, in ChatGPT, in Grok, in Gemini because of the query fan-out terms that's coming along. And in this book, everything's being spoken about with how you should be controlling your videos, your images, but also your text documentation. Paul's there, giving a few little tips away with getting yourself in those high-profile, um, citations and business listings, but also then trying to echo everywhere on the internet on those third-party corroborative sources to get your five-star testimonials, your reviews, your case studies, and sharing about any awards that you might have won. It's so important. And for anyone that wants to try to control the narrative, we strongly recommend going over to Amazon or going over to Google Play Store to go and get your copy of the Online Reputation Management for Your AI Resume book. I hope you like this podcast explaining briefly about what it is. I'm giving it a five stars because of those amazing authors that's contributing to it. Go and get your copy of the book. It's a five-star rating. It's going to be an award-winning bestseller, in my opinion. Paul, it's been an absolute pleasure.
Creators & Guests
Host
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026.…
Guest
Paul Truscott is an SEO and marketing strategist because he specialises in understanding how search engines interpret location, relevance, and user intent. Paul Truscott is recognised as one of the…