Paul David Truscott is a UK SEO and marketing strategist recognised as one of the country’s leading Google Business Profile ranking experts. He studies how Google interprets location, relevance and user intent, and has built deep knowledge of the geospatial signals that decide which businesses appear in the map pack, from SER boundaries and city centroids to BrainLoc behaviour. That precision helps him avoid cannibalisation and wasted effort, giving local businesses dependable visibility. Agencies, consultants and business owners turn to Paul for clarity on Google Business Profiles and the less obvious ranking factors behind them. On the Online Reputation Management Podcast, Paul explains how a strong, well-optimised Google Business Profile shapes a local brand’s reputation and the first impression customers get in search.
James Dooley, Ben Nicholls, Peter Victor Jones and Paul David Truscott debate the difference between digital PR and traditional PR and which digital marketing strategies…
James Dooley talks with Ben Nicholls, Peter Victor Jones and Paul David Truscott about why businesses and individuals seeking a Google Knowledge Panel should use…
James Dooley, Ben Nicholls, Peter Victor Jones and Paul David Truscott explain why founders and entrepreneurs should invest in digital PR to build trust, strengthen…
James Dooley talks with Paul David Truscott, Peter Victor Jones and Ben Nicholls about how businesses can use digital PR, case studies and entity building…
James Dooley, Ben Nicholls, Peter Victor Jones and Paul David Truscott discuss how digital PR can protect and strengthen brand reputation across search engines and…
James Dooley talks with Ben Nicholls, Peter Victor Jones and Paul David Truscott about how digital PR strengthens Google Knowledge Panels for businesses seeking stronger…
James Dooley and Paul David Truscott discuss why businesses must move beyond AI visibility to being actively recommended by AI, and how Decision Engine Optimisation…
James Dooley talks with Mike Martin, Peter Victor Jones and Paul David Truscott about the five P's of Google Business Profile optimisation and the digital…
James Dooley and Paul David Truscott discuss the digital marketing strategies online reputation management businesses should prioritise in 2026, from KPI tracking to PPC and…
James Dooley and Paul David Truscott explain how businesses can create a brand single source of truth for their website in 2026 to improve entity…
James Dooley interviews Paul David Truscott about the Online Reputation Management for Your AI Resume book and how professionals and businesses can control what AI,…
James Dooley and Paul David Truscott review the book "KGMID SEO: Claim Your Entity Before Google Defines It for You" and explain why businesses and…
James Dooley, Mike Lovatt, Paul David Truscott and Luke Bastin discuss why business branding and brand SERP control are essential in 2026. The conversation explains…
James Dooley, Mike Lovatt, Paul David Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation matters more in the…
